Street Woman Fighter’s Noze has apologized for discriminating against smaller brands.
The dancer uploaded a handwritten apology onto her Instagram on July 12.
Hello, This is Noze.
First, I would like to apologize for saying this so late.
I have been contemplating how to best express my apology to those who I have disappointed recently with my immature actions.
Because of this, I feel I have caused further disappointment, and so I would like to apologize again.
There are no excuses. I am sorry for negatively impacting the advertiser’s businesses and disappointing you.
I apologize for not being responsible, despite all the love you have given me. I am reflecting back on my mistakes and realize that there is still so much for me to learn.
Due to my irresponsible actions, I have negatively impacted the advertisers and disappointed my fans, who have given me so much love. Because I know there are no words to take back my actions, rather than seek forgiveness, I will do my best to show a better side of me.
I will do my best with this in mind to show you a better side of me and be more humble.
Thank you, and once again, I am sorry.
The dancer was first alleged to have discriminated against smaller brands that sponsored her post.
Wikitree released an exclusive report in which many smaller brands that sponsored her post lamented the dancer’s professionalism.
The report stated that the dancer received around ₩30.0 million KRW (about $22,900 USD) per post and that the posts would be uploaded between 1-3 months.
According to the report, the dancer did not upload the post on the requested dates. Also, the report alleged the dancer was hard to reach, and when Noze finally did upload the sponsored posts, she quickly deleted them not long after.
Smaller brands are alleged to have faced difficulties due to scheduling their marketing campaigns around Noze’s posts. One brand even stated that by the time Noze posted, their seasonal campaign was over.
The report also stated how all of Noze’s posts with smaller brands had been deleted and that only sponsored posts from established luxury brands such as Gucci, Fendi, and Dior were still on her page.
Noze first became a household name due to the meteoric rise of Mnet’s Street Woman Fighter. The dancer has been a favorite of fans and since has become one of the most recognizable dancers in all of Korea. After the show, Noze would go on to participate in many variety shows and brand endorsements.