BLACKPINK‘s Jennie will join Jun Ji Hyun as a model for Amore Pacific‘s Hera brand.
It appears that Amore Pacific is trying to broaden the spectrum of their audience by adding a new face to their brand.
Amore Pacific announced that BLACKPINK Jennie’s official activities with Hera will begin next month.
Amore Pacific also stated:
“Jennie will be working together with Jun Ji Hyun as our model.”
Hera is attempting to appeal to the young audience by putting a trendsetter like Jennie in the forefront.
Another source from the makeup industry stated:
“Having an idol join Jeon Ji Hyun as a model is a huge change. You can expect big changes with Hera.”
It looks like fans can expect big things with Hera this year.