Mr. Bang? It’s Dr. Bang Si Hyuk now!
Seoul National University (SNU) has awarded HYBE‘s chairman an honorary doctorate degree in business administration. Bang Si Hyuk is the first pop culture figure to receive an honorary degree for making special contributions to, “the academic development or improvement of the cultural heritage of mankind.”
During his speech at SNU’s conferment ceremony, Bang Si Hyuk spoke about the COVID-19 pandemic, how it has affected HYBE, and more. As always, this visionary business mogul is looking ahead to the future.
The pandemic was a global catastrophe that threatened the existence of all but a few special industries…
[HYBE] will work to survive as we have done until now and study how the future music industry should look like, including the convergence of culture and technology.
— Bang Si Hyuk
Engineering professor Choi Hae Cheon praised Bang Si Hyuk’s contributions to South Korea through pop culture.
Chairman Bang has played a significant role in turning K-pop into a global pop music culture. We highly praise his contribution to the improvement of the nation’s popular culture and the global music, as well as in the creation of a borderless music industry system.
— Choi Hae Cheon
Bang Si Hyuk graduated from this prestigious university in 1997 and went on to form BigHit Entertainment (now BigHit Music) eight years later. The rest is history!